Dude…A Few Vegetables Won’t Kill You

A LEGO scene with a character in a carrot suit

Dude…A Few Vegetables Won’t Kill You

If you have ever sat around a backyard grill with a bunch of men, you already know how the conversation usually goes. Someone will proudly claim the title of being a meat and potatoes guy, someone else will joke that salad is what food eats, and if a vegetable actually appears on the plate, it is often treated like a contractual obligation. A token green thing to ease the conscience rather than a genuine part of the meal.

But once a year, when Movember rolls around, we start having a different kind of conversation. Suddenly men’s health is on the table. We start talking about prostate cancer, heart health, energy, longevity, and all the silent risks that build over time. And like clockwork, the message from the evidence remains the same. The foods that protect us the most are the ones most men avoid. The foods that lower our risk of cancer and heart disease, support digestive health, and help us stay active and capable for decades are the same ones many men joke about skipping: vegetables.

So let us cut through the bravado for a moment. A few vegetables will not kill you. Realistically they might just do the opposite.

I do not say that as someone trying to turn you into a quinoa and kale evangelist. I say it as someone who has spent two decades coaching men of every age and background, someone who spent lots of time working in professional kitchens before shifting into fitness and nutrition coaching, and someone who genuinely loves food that tastes good. I say it as someone who knows that vegetables, when cooked well, can hold their own against the richest meat dishes, and often make the whole meal taste better.

And I say it as someone who once disliked vegetables because I had only ever eaten them badly prepared. Then a single dish in culinary school changed everything.

One morning in our kitchen lab, a French chef instructor walked in with crates of vegetables. The colours caught your eye immediately. Deep purple eggplant, firm and glossy. Bright green zucchini. Crimson tomatoes. Onions, peppers, garlic, herbs. He announced that we would be making ratatouille. I had never tasted ratatouille before and did not know what to expect.

What came out of that pot was nothing short of extraordinary. The vegetables were cooked gently but deliberately, each added at the right moment so it held its structure rather than collapsing into mush. The eggplant softened and soaked up the olive oil, the zucchini added sweetness, the tomatoes created this lush sauce that coated everything, and the garlic and herbs tied it all together. The aroma filled the room. The flavour was rich but fresh, comforting but vibrant. It was the dish that first showed me how incredible vegetables could taste when treated with the same care and respect we give to protein.

That moment stays with me, especially when I talk with men who say they do not like vegetables. In almost every case, what they really mean is something else. They mean they have only ever had vegetables boiled into submission. Or vegetables served plain and unseasoned. Or vegetables that feel like dieting rather than eating. Or vegetables presented as an afterthought rather than as something worth paying attention to.

So let us take a look at why so many men avoid vegetables, why it is completely understandable, and how incredibly easy it can be to get over that hurdle without losing your identity or becoming someone who eats lentils out of mason jars. You do not need a radical overhaul. You just need a few strategic improvements. And if you stick with me for the next few minutes, you will see just how doable that shift can be.


Why Men Avoid Vegetables, And Why It Makes Perfect Sense

After years of coaching men, I can tell you confidently that vegetable avoidance is rarely about the vegetable itself. It is usually about culture, experience, habits, or identity.

The first reason is cultural. Men are encouraged from a young age to think of meat as strength and vegetables as something less important. Meat is the centre of the plate. Vegetables are optional. Plenty of men still wear the title of meat and potatoes guy like a badge of honour. There is nothing wrong with loving meat. I love a perfectly medium rare steak as much as anyone. But when the entire plate becomes brown or beige, something is missing. Colour is more than visual. It often signals the nutrients that actually help you feel your best.

The second reason is a simple lack of cooking skill. Most men were not taught how to cook vegetables well. They know how to grill a steak, fry an egg, or boil pasta. Vegetables require just a bit more technique, although not much. If your childhood vegetables were mostly boiled, steamed, or microwaved until they surrendered, of course you think you hate them. Carrots taste very different when roasted until caramelised around the edges. Cabbage tastes entirely different when grilled until the surface chars slightly and the inside stays tender.

The third reason is psychological. Many men associate vegetables with dieting. With eating less. With blandness. With giving up the foods they enjoy. They see vegetables as symbols of what they cannot have rather than ingredients that complement the foods they already like. This is one of the biggest misconceptions I try to break in coaching. Vegetables are not about restriction. They are about expansion. They are about making your meal taste better and feel better, both immediately and hours later.

The fourth reason is the belief that vegetables are boring. And to be fair, boring vegetables do exist. Boiled cauliflower without seasoning tastes like nothing. Steamed spinach without salt tastes like hot leaves. But boring food is not a vegetable problem. It is a cooking problem.

And finally, let us talk about Movember for a moment. Higher intake of dietary fibre (like you get from vegetables...hint, hint) is linked to lower risk of prostate cancer. Vegetables will not prevent everything humans are susceptible to, but they are a meaningful part of the lifestyle pattern that helps men remain capable, energetic, strong, and present for the people they love.

All of this leads to a simple truth. Men are not avoiding vegetables because they are lazy or careless. They are avoiding vegetables because they think vegetables are the enemy. Once you make the shift from seeing vegetables as a punishment to seeing them as flavour, colour, texture, capability, and longevity, everything changes.

Let’s start that shift right now.

Sheet pan roasted cauliflower, carrots and onions

Simple, sheet pan roasted cauliflower, carrots and onions

Vegetables Are Not Dieting or Rabbit Food – They Are Capability, Colour, and Flavour!

Before we talk technique, we need to talk mindset. Vegetables are not the enemy of flavour. They are not the enemy of pleasure. They are not the enemy of masculinity. They are ingredients. They are tools. They are ways of making food taste better.

Vegetables bring colour. And a colourful plate is usually a more nutrient dense plate. Reds, greens, yellows, oranges, purples. Each colour signals compounds that support different areas of health. But even before you think about nutrients, colour just makes a meal more appealing. A plate that looks like a construction site made of brown and beige feels heavy. A plate with colour feels alive.

Vegetables bring texture. Think about the contrast between roasted broccoli and a juicy steak, or grilled peppers with char marks next to chicken, or crisp slaw next to fish tacos. Texture makes eating more enjoyable. It adds interest. It keeps the palate engaged.

Vegetables bring flavour. Real flavour. Sweetness from roasting. Savouriness from caramelisation. Brightness from acidity. Depth from herbs and spices. Balance for rich proteins. Vegetables amplify the meal. They do not dilute it.

Vegetables also bring capability. A man who can cook vegetables well is a man who can take care of himself. And since we are on the topic of impressing people, let me add this. Being able to put together a punchy, colourful, complete meal goes a long way in showing your significant other that you have your act together. It certainly helped me land my Super Wifey, Raina, back in the day…LOL.  Seriously, though, a man who can roast vegetables properly, cook a perfectly medium rare steak, and plate a meal that looks intentional stands out in all the right ways.

With all that in mind, let us start small. You do not need a whole new identity. Just a little upgrade.


Start With One Vegetable Portion Per Day And Build From There

You do not need to remodel your entire eating pattern in one week. You do not need a seven day detox. You do not need to suddenly become the sort of man who eats salad for breakfast.

Start with one vegetable portion a day. Just one. Add it to the meal you are already eating. It could be roasted carrots alongside your usual dinner. Grilled peppers added to your chicken. A scoop of ratatouille on the side. Sautéed spinach with eggs. A handful of snap peas or cucumbers with lunch.

One portion is manageable. It builds confidence. It creates momentum. And once it becomes normal, you can add a second portion. Eventually you can work toward vegetables taking up around half your plate, with lean protein making up most of the rest, and a moderate amount of starchy carbs and fats adding texture and satisfaction.

This pattern is simple, flexible, and sustainable. It is not about dieting. It is about building meals that help you feel energised, satisfied, and capable. You do not need to track calories to do this. You just need to think in proportions.

Now let’s talk technique, because this is where vegetables go from boring to crave worthy.

Coach JP's Ratatouille

Coach JP’s Ratatouille

Gateway Skills For Cooking Vegetables Well

Cooking vegetables well is easy once you know the fundamentals. These are the gateway skills that open up everything else.

Roasting Vegetables Properly

Roasting is one of the simplest and most reliable ways to cook vegetables. But most people mess it up because they roast at too low a temperature or they overcrowd the pan.

Here is how to roast vegetables properly:

  • Use high heat. Aim for 425 to 450 degrees Fahrenheit. High heat drives off moisture and encourages caramelisation.

  • Do not crowd the pan. Spread vegetables out so they are not touching. If they are too close together, they steam instead of roast.

  • Use enough oil. Light coating, not a bath. Olive oil works beautifully.

  • Season well. Salt is your foundation. And most people under season. If you want a detailed breakdown, read my article Salt Is A Skill at https://www.btgfitness.com/blog/salt-is-a-skill.

  • Let them cook long enough. Vegetables need time to develop colour. Do not pull them out when they are merely soft. Brown edges equal flavour.

Vegetables that roast beautifully include cauliflower, carrots, beets, parsnips, zucchini, cabbage wedges, Brussels sprouts, and squash.

Once you master roasting, you will realise that vegetables can be incredibly satisfying, even on their own.

Using The Grill

Men who avoid vegetables often fall in love with grilled vegetables, because grilling brings smokiness and char that feels familiar and comforting.

Good vegetables for grilling include peppers, zucchini, eggplant, mushrooms, onions, asparagus, broccolini, and cabbage.

Slice them thick enough that they do not fall apart. Toss with oil and seasoning. Grill over medium high heat. Look for grill marks. Look for slight char. Serve with whatever you are already cooking.

Grilled vegetables add a depth of flavour that makes the entire meal feel cohesive and intentional. And trust me, a man who can grill vegetables gets noticed. It shows creativity, confidence, and willingness to step outside the default pattern. Partners appreciate that far more than you might expect.

Caramelisation And Why It Changes Everything

Caramelisation is the process of browning the natural sugars in food. It creates sweetness, depth, and savouriness. And vegetables are packed with natural sugars.

Roasting, grilling, and high heat sautéing are all easy ways to trigger caramelisation. When vegetables caramelise, their flavour changes dramatically. Even people who swear they hate vegetables often love caramelised vegetables.

Try blistered carrots, roasted beets, charred cabbage, caramelised onions, or roasted cauliflower. These foods are entirely different from their steamed or boiled versions.

Once you taste caramelised vegetables, you will understand why the boring vegetable stereotype is entirely about bad cooking and not about the vegetable itself.

Seasoning Well

Seasoning is the single most important skill for making vegetables taste great. Salt brings out flavour. Acid brightens. Fat adds richness. Herbs and spices add personality.

Salt is essential. Use enough to enhance flavour without overpowering it. Again, my article Salt Is A Skill at https://www.btgfitness.com/blog/salt-is-a-skill will help you learn exactly how to do this.

Acid adds brightness. Lemon juice, lime juice, vinegar, or a splash of balsamic can make a huge difference.

Fat adds depth. Olive oil, butter, or even a sprinkle of cheese can improve texture and flavour.

Herbs and spices expand the flavour profile. Garlic, rosemary, thyme, basil, smoked paprika, cumin, and coriander are fantastic with vegetables.

(If you want a bold, vibrant vegetable dish packed with flavour, try my vegetable curry recipe at https://www.btgfitness.com/btg-recipes/veggie-curry.)

Seasoning helps vegetables taste like something worth eating, not something you feel obligated to choke down. When you season well, vegetables become a highlight of the meal.

If you want to take a deeper dive into the key elements of flavour in cooking, I highly recommend Samin Nosrat’s excellent book, Salt, Fat, Acid, Heat (and the Netflix mini-series by the same name).

Ratatouille As A Gateway Dish

Since we started with my culinary school story, it makes sense to bring it back here. Ratatouille remains one of the best gateway dishes for anyone trying to enjoy vegetables more. It is rich, hearty, flavourful, and flexible. You can serve it with chicken, fish, steak, eggs, or on its own.

And it is forgiving. You do not need perfect knife skills. You just need heat, time, seasoning, and a pot.

If you want somewhere simple to start, try my ratatouille recipe at https://www.btgfitness.com/btg-recipes/ratatouille (it’s the picture that started off this section of the article). It will walk you through the steps and help you build confidence with a dish that tastes far more complex than it is.

Scrabble letters that spell FAQ

Frequently Asked Questions

Here are a few quick answers to the questions I hear most often when men start making vegetables a regular part of their meals.

Why do many men avoid eating vegetables?

Some men avoid vegetables because of taste preferences, lack of cooking confidence, or misconceptions that vegetables aren't filling or “masculine” foods. Trying out new cooking methods and learning simple recipes can help break down barriers and make vegetables more enjoyable.

Are any vegetables especially good for men’s health?

Cruciferous vegetables like broccoli and Brussels sprouts, as well as tomatoes and leafy greens, are linked to benefits for heart and prostate health. Eating a variety is best, since different veggies offer unique vitamins, minerals, and antioxidants.

How does eating more fiber from vegetables support prostate health?

Getting more fiber from vegetables supports digestive health and may promote a lower risk of prostate problems as part of a balanced diet. Focus on whole vegetables like beans, peas, broccoli, and carrots to increase daily fiber easily.

What are the easiest vegetables for beginners to cook?

Some of the easiest vegetables to start with are carrots, bell peppers, zucchini, spinach, and broccoli. These can be quickly sautéed, roasted, or added raw to salads and sandwiches for extra flavor and nutrition.

How can I make vegetables taste better without adding lots of salt or fat?

Roasting, grilling, or sautéing vegetables with olive oil, herbs, and spices brings out natural flavors and can make them taste great. Adding a squeeze of lemon, garlic, or a sprinkle of Parmesan cheese boosts taste without lots of extra calories.

What simple daily habits can help men improve their diet quality?

Focus on adding a serving of vegetables to one meal each day, swapping chips for veggie sticks, or including a salad with dinner. Small changes made consistently are sustainable and will improve nutrition over time.

Is grilling or roasting vegetables a healthy way to prepare them?

Grilling and roasting are healthy ways to cook vegetables, since these methods use minimal fat and can intensify flavor without losing many nutrients. Avoid burning or charring veggies, and use moderate heat for best results.

How much vegetables should men eat per day?

Aim for at least 2-3 cups of vegetables each day, spread across meals and snacks. This offers enough nutrients for most men and can be achieved by adding veggies to eggs, sandwiches, stir-fries, or as sides.

How can I add more vegetables to my diet without going on a restrictive diet?

You can easily add vegetables by mixing them into familiar foods like pasta, casseroles, sandwiches, or omelets. Incorporate vegetables into your regular meals instead of trying to overhaul your entire eating pattern all at once.

What are some common misconceptions about vegetables and men’s health?

One common myth is that vegetables aren’t filling or aren’t important for men, but they are packed with nutrients and fiber that can help keep you satisfied. Another misconception is that only raw veggies are healthy, when cooked vegetables also provide valuable nutrition.


Small Choices That Support a Longer, Healthier Life

At the end of the day, this is not about becoming someone else. You do not have to give up meat. You do not have to become a salad person. You do not have to track calories or micromanage your eating.

You just need to add one vegetable a day, cook it well, experiment with different flavours, and build confidence gradually.

Vegetables support digestion, energy, performance, and long term health. They are part of the pattern that helps men stay strong, capable, and present in their own lives. And since this is Movember, it bears repeating that higher dietary fibre intake is associated with lower risk of prostate cancer. It is not a guarantee, but it is a helpful step.

And if none of that convinces you, let me appeal to another motivation. A man who can cook vegetables well is impressive. A man who can plate a colourful, flavourful meal and bring together steak, vegetables, and seasoning in a way that shows intention and care stands out. It certainly helped me back in the day, and it still plays well at home now.

Start small. Build gradually. Learn to roast. Learn to grill. Learn to season. Make ratatouille. Add colour. Add flavour. Add capability. Your future self will thank you.


Why Movember Matters

As I write this, it’s Movember, a month dedicated to men’s health, physical and mental. I’ve committed to the Move for Mental Health challenge, aiming for at least 300 km this month (hopefully a LOT more!) to raise awareness and funds for men’s health initiatives.

As of this morning, I’ve logged 197.76 km, and we’re almost halfway to my $2,500 fundraising goal (currently sitting at $1,035 raised). If you’d like to support the cause, you can do so here:

👉 Donate via Facebook or through my MoSpace page.

Every dollar raised helps fund research and programs for prostate and testicular cancer, mental health, and suicide prevention. And every conversation started helps chip away at the silence that still surrounds these issues.

So if this piece struck a chord, please consider sharing it, donating, or simply checking in on a friend. Movement and conversation are both part of the cure.


Nutrition That Actually Works Long Term

If you have been working on finding balance with food, our Free 30 Day Fat Loss Blueprint can help you put it all together.

It is a daily email series that walks you through the same core nutrition and mindset principles from our signature online course, The Balanced Burn, helping you build better habits, make confident food choices, and understand what really drives lasting fat loss.

👉 Sign up for free here: www.btgfitness.com/30-day-fat-loss-blueprint


Further Reading On Vegetables and Dietary Fibre and Their Impact On Men’s Health Issues

Here is a list of articles and studies that discuss vegetable and dietary fiber intake in relation to men's health, especially prostate cancer risk:

  1. https://pmc.ncbi.nlm.nih.gov/ - Dietary intake of fibers: differential effects in men and women

  2. https://www.sciencedirect.com/science/article/pii/S0022030214006873 - Dietary Total and Insoluble Fiber Intakes Are Inversely Associated with Prostate Cancer Risk

  3. https://menshealth.com/nutrition/a37177965/high-fiber-foods-list/ - 32 High Fiber Foods You Should Probably Be Eating

  4. https://www.frontiersin.org/articles/10.3389/fnut.2023.1310598/full - Dietary intake of total vegetable, fruit, cereal, soluble and insoluble fiber and risk for mortality

  5. https://pmc.ncbi.nlm.nih.gov/ - Dietary fiber influence on overall health, with an emphasis on cardiovascular disease risk

  6. https://www.health.harvard.edu/blog/should-i-be-eating-more-fiber-2019022615999 - Should I be eating more fiber?

  7. https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/fiber/art-20043983 - Dietary fiber: Essential for a healthy diet

  8. https://www.ucsfhealth.org/education/increasing-fiber-intake - Increasing Fiber Intake | Patient Education

  9. https://www.sciencedirect.com/ - Higher dietary fiber intake associated with better survival in male but not female colorectal cancer patients

  10. https://pmc.ncbi.nlm.nih.gov/ - Vegetable and fruit intake after diagnosis and risk of prostate cancer progression

  11. https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2804303 - Plant-Based Diets and Disease Progression in Men With Prostate Cancer

  12. https://pubmed.ncbi.nlm.nih.gov/ - Dietary Fiber Intake and Prostate Cancer Outcomes and All-Cause Mortality

  13. https://nature.com/articles/bjc2013405 - Relationship between vegetable and carotene intake and prostate cancer risk

  14. https://fredhutch.org/en/news/2000/01/cruciferous-vegetables-may-prevent-prostate-cancer.html - Cruciferous vegetables may prevent prostate cancer

  15. https://betterhealth.vic.gov.au/health/healthyliving/fibre-in-food - Dietary fibre (Better Health Channel)